Consulting
An honest outside view – for artists and bands
You have good songs, rehearse regularly, play gigs – and still feel like you're treading water? Often it's not talent that's missing, but an outside view: Where do you really stand? What do you stand for? And how does that come across to audiences, promoters and online?
As a musician, producer, booker and manager, I have seen many bands from the inside and the outside. I bring this experience to the table – honestly, specifically and with the goal that afterwards you know what to do next.
Potential Analysis
Where do you stand – and what's in you?
Before adjusting anything, you need to know where you stand. I take a close look at your band:
- Your songs: What works, what ignites, what's still missing?
- Your concept: Do music, lyrics and appearance fit together?
- The commitment of each band member: Who's pulling along, where does it stall?
- What you have already achieved – and what's already there to build on
Result: An honest assessment of your strengths and weaknesses and a clear idea of where your potential lies.
Corporate Identity / Image Development
What do you stand for – and what not?
A clear image makes you recognisable and helps fans, promoters and press to place you. Together we work out:
- What do you stand for as an artist or band – musically, in terms of content and visually?
- What do you deliberately not stand for? Setting yourself apart sharpens your profile.
- What follows from this image – for logo, photos, language and appearance?
Result: A consistent picture that runs through everything: from the stage to the photos to the social media post.
Online Optimisation
How do people find you – and what do they see?
Promoters, press and new fans usually check you out online first. I take a close look at your presence:
- Social media: Which channels suit you, what do you post, how often – and how does it go down?
- Your own website: Can people quickly find what they're looking for – music, videos, dates, contact?
- Does your online presence match your image?
Result: Concrete suggestions for improving your channels and your website – with priorities you can realistically tackle alongside everyday band life.
Live/Show Optimisation
How do you want to come across live?
Live is where listeners become fans – or don't. Closely linked to your image, we look at:
- Do you want to sweep the audience along and involve them – with lots of audience participation?
- Or do you rather present a show that speaks for itself?
- What carries your performance, and what holds it back – from the setlist to your stage presence?
- Technology that plays along: click and backing tracks, lighting control, MIDI devices – I help you build a reliable setup that has your back on stage.
- If needed, I can draw on my network: experienced sound engineers, lighting technicians and roadies who can support you live.
Result: A live show that suits you, works technically – and that the audience won't forget anytime soon.
It's all connected
The four areas interlock: the potential analysis shows where to start. Your image determines how you present yourselves online and on stage. And a strong live show in turn provides material for social media. You can start with one area or tackle everything together.
And then: putting it into practice
Once it's clear where you're heading, I can also support you with the next steps:
Want to know where you stand?
Tell me briefly about yourselves and send a link to your music – then we'll talk, without obligation, about how I can help you.